For several years since its inception, Ackland has been the manufacturer of the Ackland Media Frame, marketing exclusively to the signage and digital print industry. We manufactured the frames, our customers would print and install the graphics. Ease of use, and the opportunity to sell change-outs has been a primary selling point, and a major reason for our customers to carry the Ackland Frame.
Over time, we began to get calls from customers to “assist” them with installations, and with change-outs. Of course, we obliged in order to ensure our clients’ success and help drive future business. We acted more as a silent partner during these years, but through the process 2 things became clear:
1. There was a great need for end-to-end service in the truckside & wallscapw marketplace, and;
2. We were the people for the job.
(a) We were already a recognized authority with a proprietary, patented product
(b) We maintain an extensive network of professional sign & graphics clients nationwide and beyond, working directly with over 1200 sign and graphics companies in the U.S. alone, and having vendors or distributors in (8) other countries.
(c) Our direct “assistance” had provided us with diverse experience over an impressive roster of corporate client venues.
So, in 2016, we launched the Ackland Branding & Service Dept, specializing in end-to-end, full-service graphics solutions which utilize Ackland products to promote client brands. We work within the trade to provide the product and service to be resold to end-user clients. Marketing, shipping, production, installations, and logistics are all interdependent processes which are extremely time-sensitive. Proper management (micro & macro) is absolutely necessary for excellent execution. That’s our biggest strength. As I hope you know, from working with us, or at least from our reputation, we are “hands-on”, responsive, and accountable. We also now have the ability to enlist the help of our network of signage partners around the country in order to get the jobs done in the best manner possible.
If you have an opportunity for a job that’s a little too big, or too far away to handle in-house, and you’d like to explore the idea of using the Ackland Branding & Service Dept, please give us a call! (Some people have even called us their “Secret Weapon”.)