Category Archives: Sales & Marketing

“Signs of Success” Podcast officially launched!

Signs of Success Podcast

As promised, the “Signs of Success” podcast has officially arrived! The Signs of Success is a business podcast focused on winning strategies for the Signage/Print Industry, but with topics and interviews focused on insights and practical strategies that can be applied today, to almost ALL businesses from start-up to maturity. Guests include business owners and […]

Thanksgiving FREEBIES! A Virtual FORTUNE in Future Sales, from Us to You.

We want to say “THANKS” — by GIVING. Here’s complete and unfettered access to a vast, powerful assortment of business-building materials. Get tips, tools and content, to boost your top and bottom lines by tens of thousands of dollars. Create sales, gain customers, build your brand, train your team, and grow your company!   (Repeat: All […]

What People REALLY Want When it Comes to Signage… (or anything else, for that matter!)

Tens of billions of dollars spent on sign products annually. Almost EVERY business on the planet needs some type of signage at some point, and usually on a regular, ongoing basis. We’re talking BIG BUSINESS, which is probably why most of us are in this biz in the first place. With all that $ being […]

Why A Product Demo Is One Of The Best Sales Tools In The Sign Industry [Video]

  You’ve no doubt heard the term “Seeing is believing”. In sales, that phrase is certainly true. The more a prospective client can see, touch, feel, and experience the benefits of our product, the more likely they are to purchase. That’s no secret, in fact the auto industry has been using this technique for ages. […]

Selling Signage or Selling Advertising …?? [ Infographic ]

Many in the print and sign industry offer a wide range products to try and gain a diverse customer base and hopefully turn a healthy profit. Sometimes that pursuit leads us to focus on higher ticket products that tend to yield a high profit margin. In doing so, you may be ignoring a simple fact […]

Is this Sign Worth 10 MILLION DOLLARS??!!

“The Drive-By Customer bought 65 BOATS!” Here’s how “On-Premises” Wallscapes featuring the Ackland Media Frame brought in $3 Million in Revenue from a drive-by prospect. Then read how, in just a few short years, the $3 Million grew to over $10 Million!! The Story “You’ll never guess what happened!”  said Bryan, of Kentuckiana Yacht Sales. “Several weeks ago, […]

The BEST Kind of RUSH JOB.

The only good type of RUSH JOB is the kind you’re ready for. The kind that, truth be told, you really don’t have to rush at all – because you’ve already got the goods. Your shelves are stocked, your printer is humming,your team is on their “A” game, and your customer knows they’re asking for the […]

City says, “Banners OK — under ONE condition!”

There seems to be a trend. Cities everywhere are seeking new ways to help businesses gain exposure in a growing economy. At the same time, avoiding “Eye-Pollution” remains a priority to most municipalities. Never one for more regulation, it can be hard to argue with a town’s intention of fostering a top notch business environment. […]

[CASE STUDY] How Profitable Are Media Frames?

  In this article we break down the real numbers. You will see the typical dealer costs, retail pricing and what you can expect to profit. While these numbers will vary depending on a number of factors (geographic location for example), you should walk away with a solid understanding of Ackland Media Frames enormous earning […]

WHY CARRY INVENTORY? (We Ship NEXT DAY!)

  We’re out to become your #1 favorite vendor – and we’re willing to earn it. We’ve developed a LONG LIST of ways that our product can help you build your sign and print biz. If you haven’t found a reason to try us out yet, this is a GREAT ONE!  With or Without Digitally Printed […]

Think Big, Sell Big. Right?

Well, we’re half way through summer and things are heating up. As I was thinking about ways to help turn up the heat on your summer sales effort, suddenly it hit me……Think BIGGER. One of the best features of Ackland Media Frames is the ability to GO BIG. In fact, the bigger the project, the […]

UNWRAP Your Fleet!

OK, so one of our favorite customers branded the frame as “E-Z Change”. We LOVE it! We gave them permission to do that, and they gave us permission to show you some of their marketing. (Partnership is the new leadership!) Check it out… Drive Time is BUY TIME! Thousands of eyeballs see what they see and […]

IT’S HERE! Finally, an Easy-Open, Large Format Wall Frame for Any Size Indoor Graphic!

            Now you can snap-cap the big stuff – Instead of just posters! Introducing the New Ackland “SNAP-CAP” Media Frame! This new frame is similar to traditional “Snap/Flip” style frames, but with NO SIZE LIMITATIONS! It holds Flex-Face/Banner Vinyl or other media, and just like the Ackland Classic Frame, you’ll […]

COMING SOON! NOW PLAYING! (Can you say “RECURRING”?)

I’ll keep it short today. How does this sound?: (4) Local Theaters Each with (6) Big Movie Marquees (framed, of course) You change out all the graphics 1x/month You can do the exact math, but I’m guessing an extra $50K, annually in service revenue alone. Get the printing contract and REVENUE MORE THAN DOUBLES! In […]

Why Wallscapes Have The Highest Returns Of Any Type Of Billboard

The following article is by Franke Rolphe, founder of OutdoorBillboardUniversity.com Frank became the largest private owner of billboards in Dallas/Ft. Worth, one sign at a time. Read full June Newsletter here   If I was on a game show and had to guess which billboard makes the most money to the investor, I would always guess the […]

Cut Installation Labor by 50% or More!

When you have a Sign Installation crew of 3-6 people working ON THE CLOCK to install graphics on a Box Truck or Semi-Trailer, it becomes painfully obvious that every second counts. With most custom jobs, let’s face it – there is the proverbial “element of surprise” which rarely goes in favor of the Sign Pro. […]

Billboards for Long-Term Revenue. A Retirement you can actually RETIRE on!

Step 1: Find a City with a Friendly Sign Code.
We know this is easier said than done, but those cities are out there, (as well as “County” properties) which have workable permit processes, or are more “Sign-Friendly”.

What’s in a Frame?

Begin Slideshow…   ***PR.com Press Release*** “What’s in a Frame?” Great Question… As large format digital printing continues to prove itself in new and colorful ways, sign companies are creatively scrambling for new opportunities to PRINT BIG. Increasing sales volume in a down economy is a serious endeavor which calls for innovative thinking. The questions […]

Stadiums & Sports Arenas put Frames in their Games

Lake Elsinore Storm Stadium, in southern California uses Changeable Media Frames, powder coated in a high-gloss RED to match ball club colors. When the message needs to be changed, it’s just a simple process: Print the vinyl; Grab a screw gun; R & R the print — VOILA! Here is an excellent use of visual […]

Free EBook! Sign Pro’s Guide to Truckside Advertising

Here’s an excerpt: “Transportations Companies are looking to increase profits, just like everyone else. Equally important, decision makers are surprisingly accessible. Of the estimated 1.2 million trucking companies in the U.S., 97% operate 20 or fewer trucks, while 90% operate 6 or fewer. Getting to the top of the food chain is sometimes possible on […]